The Entertainment Industry Foundation is a major force in the fight against cancer, raising critically essential dollars for research and treatment, fast-tracking the most promising science, and generating awareness. Lisa Paulsen is a co-founder of Stand Up To Cancer. This clean EIF initiative raises philanthropic dollars to accelerate ground-breaking cancer research and bring new therapies to patients more temporarily in order to end cancer’s reign as a leading cause of death. Harnessing the power and influence of the media, a lot of of the world’s most renowned entertainers offered their entire support for an historic, nationally-televised technique, simultaneously broadcast live and commercial-cost-free on ABC, CBS and NBC. More than $100 million was raised during this one hour telecast which aired on September 5, 2008.
EIFâ€™s National Colorectal Cancer Research Alliance, co-founded with Katie Couric and Lilly Tartikoff, has been credited for the dramatic 20 percent improve in colonoscopy screenings and the colon cancer death rate is declining significantly. EIF-funded research has led to a new, highly reliable and non-invasive screening test for colorectal cancer and isolated one of the genes that may cause colon cancer, opening up doors for new research.
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